Dr. Natalija Cudecka-Purina has over 15 years of experience in waste management, circular economy, and sustainability. As an Associate Professor at BA School of Business and Finance, she educates future leaders on environmental strategies and sustainable practices. Her work includes significant roles as a Senior Consultant in Climate Change & Sustainability at EY and Head of Division at Latvia's Ministry of Environmental Protection.

A GRI-certified sustainability professional and industrial symbiosis facilitator, Natalija has developed impactful policies and facilitated environmental projects throughout her career. With a Ph.D. in Business Management, she combines academic insight with practical expertise, promoting innovative solutions for a sustainable future.